Original concept sketch made in Procreate. Inspired by mid-century comic art and other mascot-forward brands, including Bazooka, Tootsie Pop, Guinness, and 60s cereal mascots.
The original "Elbert" sketch evolved into a more friendly version to establish trust with the audience, as his loyal pup, Sonny, looks up lovingly.
The Gila Woodpecker and its relationship with the Saguaro cacti of the Sonoran Desert made for a playful scene to accompany the Prickly Pear flavor.
